Heather McGriff
UX RESEARCHER
Hello
As a UX researcher of two years I have done usability testing, user experience design, and cross-functional collaboration. I have also worked on diverse projects aimed at enhancing user experiences, improving accessibility, and driving impactful business outcomes.
​
From conducting one-on-one usability sessions to analyzing hundreds of user interactions, my work has consistently focused on understanding user needs and translating them into actionable insights. I’ve had the privilege of collaborating with teams to optimize tools and systems, streamline information architecture, and design user-centric solutions.
My experience spans various methods, including card sorting, observational studies, and prototype testing, enabling me to address complex challenges with a combination of research rigor and creative problem-solving. Additionally I was able to support my team by creating a Figma training guide as well as several email templates for ease of communication.
Portfolio
Explore a collection of my work in UX research, usability testing, and user-centered design. From redesigning dashboards to analyzing user interactions and optimizing tools for diverse audiences, each project highlights my ability to blend data-driven insights with creativity. My goal is to enhance how people interact with digital tools and platforms, ensuring every design meets both user and business needs.
Fullstory: My Organization
Lead UX Researcher: Managing a Team of Seven Researchers
This usability study provided critical insights into how users engage with the My Organization page from doTERRA's Back Office. It also highlighted significant areas for improvement, including reducing page load times and addressing usability errors. These findings are crucial for optimizing user experience, increasing engagement, and improving the overall functionality of the Back Office system.
Leader Tools Card Sorting
Lead UX Researcher
This study was done to evaluate the information hierarchy and search functionality of doTERRA's Leader Tools in the Back Office. The goal was to identify patterns in user expectations, assess how well the current system meets members’ needs, and suggest improvements to ensure members can efficiently find relevant information.
Back Office Dashboard Update 2.0
Lead UX Researcher
This study was done to gather feedback on a proposed update to doTERRA's Back Office Dashboard. The goal was to evaluate whether the new design improves accessibility, supports team management for leaders, and encourages members to use the feature to enhance their business practices.
Passport Campaign
Lead UX Researcher
This study was to gather feedback from doTERRA US Leaders on the Japanese Passport Campaign the Japanese market was doing. The primary goal was to determine whether the program would be perceived as a successful and motivating initiative if brought to the US market.
